Deep Dive Training
On top of the ongoing phone training you receive and our free Client Induction Training we are now offering free “Deep Dive” training sessions at Conscious HQ. If you do not have ANY previous experience of PPC or SEO, then this training is only beneficial after attending our Client Induction Training. This Deep Dive session and will give you a deeper understanding of certain topics over three sessions in the day. You can either attend all three or pick and choose what suits your needs.
"The day out of the office was 100% worth it due to the notebook full of ideas I came away with - I'd recommend the Conscious training day to anyone who wants to know more about what they can do to make their website more effective" - Mikyla Wollaston, Glanvilles
"Alice and I wanted to thank you and the team for yesterday’s excellent training session. It was indeed a very deep dive into SEO and PPC. Expert presenters and needless to say, our ‘to do’ list is now quite a bit longer." - Gemma January, Novum Law
Our 'Deep Dive' Training has now finished, but this is what the sessions usually looks like:
Deep Dive Training: Marketing Strategy, ROI and branding
| Time | Activity | Information |
|---|---|---|
| 09.30-10.00 | Welcome Coffee and Pastries | |
| 10.00-11.45 | Marketing Strategy & ROI | Are there 4Ps or 5Ps in a law firm’s marketing mix? Do you have a clear marketing strategy that supports the overall business plan for your law firm? How are you tracking the return on investment from your marketing spend? David Gilroy, Managing Director will explore these topics and more. |
| 11.45-12.00 | Break | |
| 12.00-13.30 | Marketing Budget Benchmark | Ever been curious about how other law firms prioritise their marketing spend? David will talk through if you are spending your marketing budget in the right areas. |
| 13.30-14.30 | Lunch | |
| 14.30-16.00 | Branding | We pride ourselves on getting branding just right. Learn from David how brand presence is vital for your law firm. P.S. No mention of orange at all, nope, nowhere! |
| 16.30-17.00 | Wrap Up |
Deep Dive Training: SEO and PPC
| Time | Activity | Information |
|---|---|---|
09.30-10.00 | Welcome Coffee and Pastries | |
| 10.00-12.00 | Local SEO | Let Chris Mundy, Search Marketing Manager introduce you to Local SEO focusing on:
|
| 12.00-13.00 | Lunch | |
| 13.00-14.30 | National SEO | Get to grips with National SEO with Jamie Stevens, Search Marketing Manager focusing on:
|
| 14.30-14.45 | Break | |
| 14.45-17.00 | PPC | During this session Colin Harrison, Paid Search Manager will cover how to measure |
Deep Dive Training: Social Media and Email Marketing
| Time | Activity | Information |
|---|---|---|
09.30-10.00 | Coffee and Pastries | |
| 10.00-10.15 | Introductions | A 30-second introduction to Conscious, meeting the team and letting us know what you want to learn today. |
| 10.15-11.45 | Social Media | Being a social media master doesn’t happen overnight. Let Laura guide you through the world of social media focusing on:
|
| 11.45-12.00 | Coffee Break |
|
| 12.00-13.00 | Social Media | Exploring all of the social media channels you can use for your marketing as well as the different types of social media tools you can use. |
| 13.00-14.00 | Lunch |
|
| 14.00-15.00 | Email Marketing | Let David Gilroy tell you how email marketing and newsletters are an extremely vital and powerful components to have in your marketing mix. Make sure you get up to scratch and stay in front of mind with your clients. |
| 15.00-15.15 | Coffee Break | |
| 15.15-16.00 | All Presenters – Q&A/Workshop | This session will be 100% interactive and will give all participants a chance for further learning and to discuss their challenges and success’ with social media so far. |
| 16.00-16.15 | Wrap up | Overview of the day and feedback |
| 16.15 | End |
If you’re interested in hearing about upcoming Deep Dive Training, contact Maddie on maddie@conscious.co.ulk.