What makes a good law firm website? A good law firm website is one that embodies professionalism, user-friendliness, and is informative. It should have a clear and well-organised design, intuitive navigation, and offer relevant and current content that...
Welcome to The Conscious Blog
We like to write on all things connected to digital marketing for law firms. Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices. If something catches your eye, why not make a comment and start/join a/the discussion.
Google Business Profile (GBP) has rolled out a new Profile Strength label which could be in a bid to boost PPC revenue – what does my law firm need to know? Google has just rolled out a new “Profile Strength” feature for Business Profile...
What is an HTTPS certificate? The “S” in HTTPS stands for secure and means that data being sent between a browser and a web server are encrypted, whereas connections to a standard HTTP website are not. Not the ideal situation if you are a law...
Today, a law firm has many places they can spend their marketing budget but are you wondering if you should be spending it on digital marketing and why it might be beneficial for your law firm? Well, after understanding the goals you want to achieve there...
A whole month ago, I stepped into the role of Client Services Executive at Conscious Solutions. Coming from a background in an unrelated industry, but armed with a handful of transferrable skills, changing career paths could have been daunting, however,...
And how do we ‘stack up’ against other professionals? In January Clare Fanner from the Law Firm Marketing Club shared some data that, according to a survey of 1,020 US adults in December 2022*, lawyers only had a 21% positive honesty and ethical...
PR is often associated with printed articles in newspapers, advertisements, and reputation management. These methods are of course useful but, in a world where “having an online presence is the best method to engage your audience and generate...
The world of search and SEO is ever-changing, however, 2022 was a big year in search, and not just in terms of Google updates, but also in terms of the competitive landscape of search. Below we discuss some of the most interesting changes that we can see...
New year: new social media strategy. There’s something refreshing about the start of a brand-new year - a chance to kick start your digital marketing efforts and try out new things. If you haven’t been making the most of your law firm’s...
Wow, 2022 marked eight years of our infamous advent calendar – and it was our most entered year yet! First, let me start by thanking all the wonderful companies who took part in 2022. We really appreciate your ongoing support and partnerships! This...